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What does a Professional Business Broker do?

  • Writer: Nancy Webb
    Nancy Webb
  • Jul 2
  • 2 min read

Updated: Aug 28

1.    Business Valuation

  • Conducts a detailed analysis of financials, assets, and market conditions.

  • Provides a realistic, market-based price to attract qualified buyers while maximizing return.


2. Prepares the Business for Sale

  • Identifies ways to improve presentation and value.

  • Helps gather and organize financial documents, lease agreements, contracts, and operational data.

  • Creates a Confidential Business Review (CBR) also known as a Confidential Information Memorandum (CIM) or buyer package to showcase strengths. 


3. Protects Confidentiality

  • Advertises your business without revealing its identity.  

  • Screens potential buyers and requires Non-Disclosure Agreements (NDA’a) before sharing sensitive details.


4.    Markets the Business

  • Promotes the business on local and national business-for-sale platforms.

  • Taps into a private network of buyers, investors, and other brokers.

  • Crafts compelling, professional listings that highlight the business’s value.


5.    Prescreens Buyers

  • Ensures buyers have the financial capacity, background, and motivation to close a deal.

  • Saves you time by weeding out “tire kickers” and unqualified prospects.


6.    Manages the Sale Process

  • Coordinates meetings, buyer calls, and site visits.  

  • Facilitates communication between both parties while managing expectations and keeping deals on track.


7.    Negotiates on Your Behalf

  • Helps structure the deal for optimal price and returns.

  • Maintains professionalism and objectivity during tough conversations.

  • Advises on financing options, deal structure, and contingencies.  


8.    Coordinates Due Diligence

  • Works with your attorney, accountant, and advisors to respond to buyer questions.

  • Helps ensure documentation is complete, accurate, and timely.

 

9.    Guides the Transaction to Closing

  • Oversees timelines and milestones.

  • Helps solve problems before they derail the deal.

  • Supports you through legal documents, escrow, and transition planning.


The Bottom Line

A great business broker does not just list your business—they guide you through every step, help you avoid mistakes, and work to secure the best outcome possible.  

 
 
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